Let us fire you up to lead your business with big vision and heartfelt passion.
Let us fire you up to lead your business with big vision and heartfelt passion.
This team believes in good ethics, kindness and dreams of becoming a better version of themselves, that is why we will always follow ethical principles and sustainable solutions.
We believe in the power of wholehearted conversations and courageous leaders as key performers in creating human approach solutions that will endure values, forge relationships and build a stronger more resilient organisation.
We are committed to help in every possible way but there are four special subjects over we will put more effort in compliance with the UN Global Contact goals, those are:
Goal 1. End poverty in all its forms everywhere
Goal 5. Achieve gender equality and empower all women and girls
Goal 8. Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
Goal 10. Reduce inequality within and among countries
Goal 12. Ensure sustainable consumption and production patterns
I’m the CBO (stands for Chief Brand Officer) and founder of We are Eirene. Although I’m not a big fan of that label I have to pride myself in them because it took me some hard work to get here.
I have a crazy entrepreneurial and ambitious spirit; I also have a very resilient character (perks of moving countries quite a few times). Professionally, this character has allowed me to become very resourceful and good at developing new ideas on how to build or innovate businesses by empowering them with strong personalities and bold visual identities.
I’m a first generation immigrant, originally from Venezuela, I lived in Argentina for almost two years and later I moved to Spain were I spent 6 years and from where I moved to the USA almost two years ago.
But it was 2020, a turning point year for many of us, that really shaped my character and paved my way into branding because it was the year I decided to go for it and focus on becoming a successful CBO dedicated to do what I was born to do, help soulful businesses transform into bold and strong purposeful brands, and help courageous leaders take the leap.
If I would have to name this chapter of my life it would be: Daring Greatly.
